Being a hyper-horizontal organisation, there was a fine balance to walk between staying brand compliant and providing Cubewisers the ability to "be themselves" when it came to visuals on Powerpoint presentations, social media posts, etc.

To that point, with the help of the very gifted Hugo Maciel, I briefed him with the following limitations:
- Isometric perspective
- All elements of the illustration must be modular
- The illustrations were to be provided in AI format with spot colours for easy and direct editing.

This allowed us to isolate different elements and adapt to each of Cubewise's brand colours.

Concept was explained to Cubewisers, files were put in a central location for all to access. 300 colleagues were able to leverage and adopt it in 2 days.