Back in 2017, frustrated with the lack of brand awareness and poor marketing IBM was doing for TM1, I pitched to Cubewise's management (Ben Heinl and Jason Tranfield) the idea of making a documentary film about TM1 (now known as IBM Planning Analytics) and its author / inventor: Manny Perez.

My pitch was successful and Cubewise funded the equipment necessary for the film.

The film was completed by a two-man team:
Me: Pre-production, production, photography, creative direction, original concept, branding, design.
António Vale da Conceição: Directing, original soundtrack, motion graphics, and editing.

Shot over the course of two years, in different countries, and almost two years of editing, the purpose of the film was straightforward: raise TM1 brand awareness and let people know the story of the person behind it.

The time line was as follows:

2017
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We started shooting: Bangkok (TH), Miami (US), New York (US), Ehningen (DE), Sydney (AU)

2018
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We continued shooting: Zurich (CH), Brussels (BE), Wiesbaden (DE), Hilversum (NL)

2019
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Started the long, painful, dreadful, but incredibly rewarding process of editing. António would edit and we would discuss directions, possibilities. This is when pressure hits the most and one starts wondering one's life decisions.

The film was published in 2021 and won "Best Documentary Film" at the Anatolia Film Festival that year.

This project put my resilience, budget/project/expectation management and production skills to the test.

More information on https://tm1.film